Marketing cloud pilot, followed by a Sales Pardot execution.

New York Based Law Firm

Pardot Implementation

- United States - Law

Problem Statement

The client required to incorporate Advertising Cloud with Google Adwords to record leads.

Solution

We developed a plan of launch phases, targeting the client's greatest pain factors initially, to develop step-by-step value and also ensure they fit with the option

• Capture leads based upon ADDs and begin the circulation as necessary

• Used Pardot account to increment and decrement potential customers ratings based upon their involvement for the e-mail sent out

• Advertising and marketing cloud was capuring the leads and the e-mail was triggered utilizing engagement studio of Pardot

• Sales cloud was working as an intermediate to work together marketing as well as pardot data in one location.

Result

The solution delivered fully working Pardot, fit for function, with combination to various Adwords

• Produce Email and email Layout based on ADD running in Google Adwords.

• Interaction with a larger audience segment via the addition of self serve options and also the ability to ask inquiries

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